Although basic marketing testing is simple, it does not allow for multiple variables to be tested; comparisons and interactions are difficult to see, and testing is often slow and inefficient. Conversely, with scientific marketing testing, variables are combined into a single statistical design. Multivariable "mosaic" testing creates a unified, fast and accurate strategy for effective testing and results that help you meet your business goals.
With scientific mosaic tests, it is possible to change many variables at once while isolating the impact of each. To learn about the statistics behind multivariable mosaic testing, read over creating large designs and the variety of test designs and techniques that can be used. If you would like to learn how LucidView has successfully helped its clients implement multivariable testing for their marketing strategies, read our case studies and articles.